Sometimes, life scares me. The decisions I can make, or have to make. Not the ones where the risk is reasonably easy to calculate. What will this cost me? How much time will it take? What happens if it goes wrong, and can I deal with the fallout? Those aren’t the decisions I mean. I mean the ones where getting it wrong could have serious consequences. The ones that could put relationships at risk, or destroy them. That could affect my health for years to come. The ones I might look back on years later and realise that this decision got in the way of living a fulfilled life. Those are the decisions that scare me.
Lately, I keep coming across a particular piece of advice on social media for exactly these situations: If you have several paths to choose from, take the one that scares you most. Sounds simple. Even convincing. After all, surely the path we’re most afraid of must be the one where the most growth is waiting for us. But is it really that simple?
It makes intuitive sense that something can be tempting and threatening at the same time. Psychology calls this an approach-avoidance conflict. The potential reward pulls us one way – and the greater the reward, the stronger the pull – while the threat creates fear and pulls us the other way. The important part is this: fear doesn’t necessarily count as an argument against an option. It can also arise, and become stronger, precisely because there’s so much at stake.
Then there’s the fact that we tend to feel particularly torn when option A is familiar, while option B is new and unknown. The unknown creates uncertainty, which can turn into fear or amplify the fear that’s already there. And our minds have a neat little trick for situations like this: choose option A, and those uncomfortable feelings immediately start to fade. Researchers call this »experiential avoidance« – the tendency to shape our behaviour around avoiding uncomfortable thoughts and feelings.
Fear and risk are not the same thing
Looking at the mechanisms that drive our behaviour puts that piece of advice from the beginning in a different light. So let’s rewrite it. Something like this: »If the main reason you’re rejecting an option is that it scares you, it’s worth asking whether you’re avoiding a risky choice – or simply an uncomfortable feeling.«
There’s another problem with that well-meaning advice: it seems to treat two completely different things as if they were the same. Fear and risk. If I’m afraid of speaking in front of a large crowd, overcoming that fear might genuinely help me grow. But if I’m considering putting my entire life savings into a project, that scares me too – except here, the potential consequences are much easier to calculate. I still don’t know whether the project will fail, but I know pretty damn well what I stand to lose. So it always matters what purpose the fear is serving.

Let’s come back to something I mentioned earlier: my fear of looking back and regretting a decision. This is where some of the most interesting findings from the research come in. »Anticipated regret«, as psychology calls it, turns out to be anything but straightforward. In one 2016 study, researchers looked at the decisions of 108 people. For around 70 percent of upcoming decisions, participants anticipated that they might later regret their choice. In reality, regret followed only around 30 percent of the decisions they actually made.
And although anticipated regret has a significant influence on the choices we make, it doesn’t – as you might expect – always make us less courageous. Depending on the situation, it can increase or decrease our willingness to take risks. And things get more complicated still. More recent research suggests that consciously anticipating regret can make people more risk-averse while at the same time increasing how satisfied they are with their decision afterwards.
So is the real point simply to make more conscious decisions?
Yes and no. Maybe, in the end, it’s less about choosing consciously rather than unconsciously – intuition can play an important role too. What seems to matter more is that we don’t mistake fear for information without stopping to examine it. If the usual advice is, »If you have several paths to choose from, take the one that scares you most,« a smarter version might be: »If fear is influencing your decision, find out what that fear is actually trying to tell you.«
Courage is not letting fear make the decision
And this is where conscious decision-making does come back into the picture. Not because reason is good and emotion is bad. Emotions are an essential part of good decision-making. The well-known experiments by Antonio Damasio and colleagues showed this in patients with damage to the ventromedial prefrontal cortex: impaired processing of emotional signals can go hand in hand with serious difficulties making decisions in real life.
What matters instead is a kind of metacognition: I can be afraid and, at the same time, reflect on that fear. Instead of asking which option scares me more, I can ask why it scares me. And whether the reason for that fear should actually matter to the decision I’m making.
In the end, with many of the decisions we make, we simply don’t know how things will turn out. We can only judge the outcome in hindsight. And when we do, it’s easy to forget that we could only make the decision from where we stood at the time – with the information we had, and the resources available to us. I can make a genuinely sensible, thoughtful decision under uncertainty and still get unlucky. Or I can make a spectacularly bad decision and get ridiculously lucky.
Once we understand that, we can turn that familiar piece of social-media wisdom on its head: Courage isn’t choosing what scares us. Courage is not letting fear make the choice for us.
