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The North Face is looking for «driven athletes» for their development program

A hiker is standing on a trail in the mountains.

A lot of sports and out­door com­pa­nies have built up team­like communities—like Asics’ Fron­tRun­ners or On’s Run­ning Crew. Most of them sup­port their mem­bers with events or gear and excpect them to be brand ambas­sadors in return. The North Face now has set up such a pro­gramm too, which, how­ev­er, has a slight­ly dif­fer­ent focus.

What is strik­ing about this pro­gram is the com­pa­ny’s aspi­ra­tion: «We are look­ing for dri­ven ath­letes who are pas­sion­ate about reach­ing the next lev­el of their sport. This sense of pas­sion should also inform their desire to reflect a more inclu­sive out­door com­mu­ni­ty. With that goal in mind, we encour­age ath­letes from com­mu­ni­ties that are his­tor­i­cal­ly exclud­ed or mar­gin­al­ized to apply.» So the ambi­tion is clear: to diver­si­fy the sports and out­door community.

From men­tor­ship with team ath­letes to edu­ca­tion­al ses­sions and col­lab­o­ra­tion oppor­tu­ni­ties with The North Face, our goal is to give you the resources to ampli­fy your talent.

The North Face has quite a bit to offer for par­tic­i­pants, who earn a 2‑year ath­lete con­tract which includes finan­cial and prod­uct assis­tance. «Dur­ing the con­tract term, you will par­tic­i­pate in a 3‑month devel­op­ment onboard­ing expe­ri­ence, 9 months of men­tor­ship with a cur­rent team ath­lete, edu­ca­tion­al ses­sions and the poten­tial for addi­tion­al col­lab­o­ra­tion oppor­tu­ni­ties with The North Face. Our goal is to offer resources for ath­let­ic, social and per­son­al growth.»

To apply for this pro­gram ath­letes have to active­ly prac­tice one of The North Face’s focus sport areas: climb­ing, ski­ing, snow­board­ing, trail run­ning and/or alpin­ism. And of course they are expect­ed to rep­re­sent the brand via com­mu­ni­ty and social engagement.

The appli­ca­tion is open to ath­letes, who are 16 years of age or old­er and who are based in the Unit­ed States. Selec­tion will take place through Spring 2022, all appli­cants will be noti­fied upon selec­tion. Appli­ca­tions will be accept­ed through May 19th, 2022 under this link.

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